Born and bred in Sydney, from a young age I was obsessed with the fit of my clothes and I was always compelled to tuck my shirt in.

Granny was a great seamstress and taught me how to sew when I was 21. I fell in love with sewing and making clothes and realised this is what I wanted to do every day for the rest of my life. After a couple of years of sitting in cafes filling sketchpads with designs and sewing up samples, I studied fashion design although dropped out after two months.

I worked with some of the best tailors in Sydney to develop the first samples and launched the first collection at Paddington Markets in 2012. I realised my dream of owning my own store on William Street in Paddington before “strategically” taking the label online in 2019.

Manufacturing locally is a driving force. It’s not the most cost-effectively decision, although one that I am proud of. I love creating beautiful fitting clothes and how they make a person feel.

Our Design Ethos

When we begin the design and manufacturing process, we ask ourselves:

  • Is it beautiful?
  • Does it have a great fit?
  • Is it made with quality craftsmanship?
  • Will it last a long time?
  • Is it versatile?
  • Is it good value?
  • Is it easy to wash?

If the garment doesn’t check all these boxes then we don’t make it. As a result, we believe we make the best chinos and shirts in Australia.  

We keep our collections small and focus on continuing staple pieces so you can re-stock your favourite chinos or shirt.

We have barely changed the fits of our shirts and chinos since the original collection in 2012. We know that when shopping online you want consistency on size and fit and this is what we strive for.

Yours in cloth,

Billy Wood